From idea to impact: 5 real-world AI use cases in Dynamics 365
Move beyond AI pilots — turn experiments into scalable systems that deliver real impact.
Managing a technical services business today can feel like keeping many balls in the air at the same time. Customers expect flawless service, senior technicians are leaving the workforce, and the variety of assets you need to manage keeps expanding. From industrial machinery and water treatment installations to elevators and HVAC systems; every contract comes with its own mix of technologies, documentation, and service requirements.
This is exactly where Microsoft Copilot in Dynamics 365 steps in to help. More than just another AI tool, Copilot is embedded directly into the Dynamics 365 ecosystem. It helps technical services companies bring order to complexity, capture knowledge before it disappears, and deliver the kind of customer experience that builds long-term trust.
"Technical service companies are facing a perfect storm: products are becoming increasingly complex, experienced senior engineers are leaving the workforce, and aging assets will remain in use for many more years. At the same time, documentation is often lacking, and customer expectations continue to rise,” says Sybren Mooij, Business Director Customer Engagement. “Copilot helps to address all these challenges, making AI a real game changer.”
While many industries benefit from AI, technical services face a set of unique challenges that make Copilot particularly valuable:
These challenges extend far beyond scheduling or work order management. They require an integrated approach to knowledge, compliance, and customer communication. Copilot addresses exactly these pain points.
Technical services companies cannot afford to lose critical know-how. With Copilot, technicians don’t have to spend time writing lengthy reports. They can dictate their notes, which Copilot converts into text and structured summaries, ready to be stored in the work order and reused in the knowledge base.
Example: When a junior technician encounters a complex issue, Copilot can pull relevant past cases, work orders, or knowledge-base suggestions to guide next steps. This makes service quality less dependent on who happens to be on-site.
Sybren highlights why this matters: “An installation might have been running for 20 years, maintained by the same person who is now retiring. The documentation is scarce. With Copilot, you can extract what little knowledge remains and make it reusable for the next generation.”
In technical services, no two installations are the same. One day your team maintains boilers from five different brands, the next day it’s a water treatment system with unique specifications. Copilot can summarize information from technical documents, certificates, and even PDFs, helping service teams find key details faster.
Example: When combined with AI Builder or other document processing integrations, Copilot can assist in extracting data such as serial numbers or fault codes and link them to the right asset record in Dynamics 365. The result: a clearer overview of the install base, less manual data entry, and a faster path from problem to solution.
For technical service companies, compliance is not optional. Whether it’s ISO standards, NIS2 regulations, or customer-specific SLAs, the reporting burden is significant. Copilot can:
This frees up valuable time for customers, it translates into greater confidence that their service provider is reliable and compliant.
Technical services often operate in complex ecosystems: equipment owners, facility managers, OEMs, subcontractors. Copilot helps keep communication smooth and professional:
Customers expect fast fixes, but not every technician has decades of experience. Copilot provides real-time support in the field by giving quick access to relevant guidance and documentation.
Example: A technician can dictate an error code, and Copilot retrieves related troubleshooting steps.
At 9altitudes, we view technical services as a sector under pressure, but also full of opportunity. Rising customer expectations, sustainability, and regulatory demands are transforming the industry. Companies that master knowledge, compliance, and asset complexity will be best positioned to stay competitive in the years ahead.
Our experience in technical services shows that real value comes when people, processes, and technology work together. Copilot brings that vision closer by automating routine tasks and giving service teams more time to focus on what matters most: solving problems for customers.
Did you know, that 9altitudes, together with Joulz was one of the first Microsoft partners to test our Copilot for Dynamics 365 Field Service?
For technical services companies, asset diversity and contract complexity are not going away. If anything, they’re increasing. Copilot in Dynamics 365 offers a way to turn this complexity into a strength:
The result: faster, more consistent service, stronger customer relationships, and a workforce that feels empowered rather than overwhelmed. Curious what Copilot could mean for your organization? Let’s start the conversation.