Welldana

9altitudes is known for challenging its customers when a better alternative exists. Welldana’s CEO experienced this firsthand:

“It was honestly a bit annoying that the project manager at 9altitudes didn’t just follow our wishes,” says Kim Madsen with a smile, before adding: “We were in an operational situation and things were busy. Our main focus was to move the project forward. But in hindsight, we’re glad that our consultant asked us one more time if we were certain about our choice, especially when an alternative solution was actually better. On top of that, we received management-level advice on how to improve daily processes.”

“Having a clear view of purchase orders, sales orders, and other key metrics important to our business gives us peace of mind,” says Kim Madsen, CEO of Welldana.

Welldana, based in Esbjerg, is one of Scandinavia’s leading wholesalers in pools, spas, and saunas. Both the water and optimism are flowing in the West Jutland company, which has achieved double-digit revenue growth since last year – with the same number of employees.

During this growth, the Business Central solution from 9altitudes has played a key role in streamlining processes and providing oversight – particularly for warehouse, sales, and shipping.

NAV solution helps Welldana capture new market share

Welldana has cemented its position in Denmark as the preferred business partner for pools, spas, and saunas. In the coming years, the goal is to gain an even stronger foothold in the rest of the Scandinavian market:

“Our main goal is to develop and expand the business to achieve the volume necessary to gain market share. We are primarily expanding in Sweden, where the market is several times larger than in Denmark,” says Kim Madsen.

The NAV solution supports Welldana’s growth and manages processes related to international sales and inventory:

“Because shipping costs from Denmark to Sweden are a significant factor, we have worked with advanced warehouses, setting up consignment stock for larger customers. Our NAV solution helps manage this. The system can handle the complexity of multiple locations and transfer orders between countries, as well as correct VAT handling, whether the same customer buys from a warehouse in Denmark or Sweden.”

Until now, Welldana budgeted annual orders using manually collected data and calculations, such as last year’s sales and upcoming orders. This process has recently become much easier:

“The NAV system collects all relevant data from the past 12 months and, based on it, proposes a new annual order for the next 12 months. With a few adjustments, the system then creates the purchase order for you, which is a huge relief, especially with suppliers that have hundreds of items. Creating annual orders through the system is new for us, and I expect it will benefit us greatly in the long run,” says Kim Madsen.

A complete ERP solution with industry-specific modules

Welldana’s previous Navision solution required many manual workflows, which are now replaced by a range of value-adding industry modules that often automate repetitive tasks.

The new NAV solution includes integrations such as:

• Document Capture for automated invoicing
• Logistics module for managing customer and product information
• Webshop module to receive online orders
• Shipping integration with Consignor
  

Why 9altitudes was chosen

Before starting the ERP project, Welldana evaluated several IT providers. A number of factors led them to choose 9altitudes:

“We value experience in managing projects according to a structured, agile model. At the same time, 9altitudes has extensive knowledge of how a trading company like ours operates. This creates security when embarking on something as important and comprehensive as an ERP project,” says Kim Madsen, adding: “Our ERP system is the lifeblood of Welldana. We cannot afford for things not to work. Choosing the right IT provider is therefore crucial, and we remain convinced that 9altitudes was the right choice for us.”

Project finance, timelines, and ongoing expectation management via steering committee meetings were anchored through 9altitudes’ agile project model.