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How 9altitudes leverages AI: The story behind the 9AI Copilot agent
Many employees identify the constant search for vital information as a primary obstacle to their productivity. At 9altitudes, this challenge was no different. Discover how we leveraged our new 9AI Copilot Agent to transform this experience.
When you ask employees what slows them down most during their workday, many will tell you: finding the right information. At 9altitudes, that was no different.
“We noticed people were spending way too much time digging through SharePoint, Teams, or old emails just to find details for meetings or proposals,” says Joni, Business Application Owner M365. “It wasn’t that the information didn’t exist, it just wasn’t always easy to access.”
Joni Sabbe
Business Application Owner M365
The challenge: too much information, too little time
In a fast-paced business environment, knowledge is power. But only when it’s within reach. Teams across 9altitudes often needed to prepare presentations, validate ideas, or create content. Yet valuable insights were scattered across platforms, leading to inefficiencies and inconsistent messaging.
“We wanted to make knowledge sharing effortless,” Joni explains. “Everyone should have instant access to accurate, company-wide information, no matter their role or location.”
Everyone should have instant access to accurate, company-wide information, no matter their role or location.”
Joni Sabbe
The solution: the 9AI Copilot agent
To address these challenges, the internal innovation team launched the 9AI Agent, a digital assistant built using Microsoft Copilot Studio.
Its goal? To democratize access to knowledge and help every 9altitudes employee tell the same story, fast and consistently.
By leveraging Copilot and grounding it in the company’s internal data, 9AI ensures that employees get answers based on trusted sources like internal documentation, best practices, and product materials.
“It’s like having an expert by your side,” says Joni. “Whether you’re in marketing, sales, or consulting. 9AI gives you the right information when you need it.”
Behind the scenes: technical hurdles
The project wasn’t without challenges. While most data lived in SharePoint Online, some valuable implementation knowledge was stored in a separate Azure storage account, home to the company’s internal 9A Wiki.
To bridge that gap, the team developed an MCP server that could authenticate users and process content securely, allowing the agent to deliver complete and accurate answers.
After extensive testing, the team found that Azure AI Search offered the perfect balance between quality and speed, ensuring fast responses without compromising accuracy.
The business value: real impact across teams
Efficiency and time savings
Consultants, sales teams, and marketing professionals can now access product details and best practices instantly, saving hours every week.
Consistency across the organization
Everyone speaks the same language. Whether you’re preparing a client proposal or writing campaign copy, 9AI ensures the story stays consistent.
Continuous Improvement
“We’re not stopping here,” Joni says. “We’re already collecting feedback to refine 9AI further and expand it into new areas like HR or project management. The goal is continuous learning, just like AI itself!”
A smarter way to work
The introduction of 9AI has empowered employees across 9altitudes to focus more on creating value and less on searching for information. It’s a clear example of how internal innovation, powered by Microsoft’s AI tools, can drive real efficiency, collaboration, and consistency.
“We built 9AI for ourselves,” Joni concludes, “but it’s changing how we all work together.”
Ready to see what AI can do for your organization?
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