A structured CRM setup provided quick results with minimal training

Before implementing a CRM system, 3S managed all their sales activities in spreadsheets. Since most employees had no prior experience with CRM, it was essential to introduce a simple and user-friendly solution. That’s why they chose Dynamics 365 Sales from 9altitudes.

The solution worked straight away, was easy for the team to adopt, and has since become a natural part of their daily routines. It has given the company a much clearer overview of both their customers and their sales processes.

3S' benefits from the collaboration:

A more structured and transparent sales process

By moving away from spreadsheets and into Dynamics 365 Sales, 3S gained better control and consistency in their sales activities. Processes are now aligned, tracked, and easy to follow, improving overall efficiency.

Daily CRM adoption across the sales team

The intuitive interface and seamless setup made it easy for employees to start using the system right away. Today, the CRM is part of their everyday workflow, supporting collaboration and ensuring important data doesn’t get lost.

A user-friendly solution delivering value from day one

The solution was quick to implement and easy to navigate, requiring minimal training. It provided immediate value and made a clear impact on how 3S manages their customer relationships and sales pipeline.

A CRM solution that supports the business from day one

3S needed a CRM system that employees could start using quickly and confidently. With Dynamics 365 Sales, they got exactly what they were looking for – an intuitive, easy-to-use platform that was ready to go from day one and aligned with their needs.

Since 3S had never previously worked with a CRM system, implementing a new platform meant shifting away from long-established habits based on spreadsheets. This made usability and simplicity key priorities.

"We chose Dynamics 365 Sales because our team wasn’t used to working with CRM systems. We needed something simple to get us started", says Erik Jørgensen, Market Management at 3S.

Selecting a Microsoft-based solution helped ease the transition, as employees were already familiar with tools like Excel and Outlook.

“It’s easy to work with, and we can make small adjustments ourselves without having to rely on external consultants every time.”

Looking back, choosing Dynamics 365 Sales proved to be a smart and effective decision.

A smooth and seamless implementation

From the beginning, the implementation process went according to plan and confirmed that the solution had been set up professionally.

“The implementation process was smooth from start to finish. We could tell right away that the solution was delivered in a professional manner. Our collaboration with 9altitudes was seamless.”

3S appreciated the clear, down-to-earth communication throughout the process. After go-live, employees participated in a dedicated training day, ensuring everyone was ready to use the system effectively.

“The training was clear and easy to understand – which is crucial when working with people who’ve never used a CRM system before. Today, all our employees are using the system fully and confidently.”

The CRM system has been well received across the organization and has made a tangible difference in day-to-day operations.

“We now have much better control over sales planning. And with customer activities logged in the CRM, we have a clearer overview of each client and their operations.”

While the original goals were met, using the system has also opened new possibilities. 3S plans to continue developing their CRM setup to increase efficiency and deliver even more business value over time.

A strong partnership and a strong start

Reflecting on the collaboration with 9altitudes, 3S shares:

“The collaboration with 9altitudes has been fantastic so far. The solution worked from day one, so we haven’t needed much support since. We did, however, have a recent follow-up meeting to review the entire setup – and we’ve been nothing but satisfied. We have only praise for 9altitudes.”

Services and solutions used

About 3S

3S specializes in supplying products to the agricultural sector – including raw materials and support products tailored to individual farms.

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